/* AgiVision — sitio comercial
   Página clara tipo "hielo", como los renders de vectrfl: mucho aire, tipografía
   grande, botones píldora. El cian es el mismo que identifica al panel; la tinta
   navy es la del panel en modo oscuro, que reaparece en las secciones de video y
   analítica para que el producto se vea como es. Los seis colores de detección
   (cian, azul, verde, ámbar, rojo, violeta) son los mismos en los renders, en las
   tarjetas y en la escala de tipos de visita: un color siempre quiere decir lo mismo. */

:root {
  --hielo: #ECEAE4;        /* papel piedra, cálido y apenas gris */
  --hielo-2: #F5F4F0;      /* papel más claro, para secciones alternas */
  --nieve: #FFFFFF;
  --tinta: #13171D;        /* tinta casi negra */
  --tinta-2: #3F454E;
  --tinta-3: #6E747D;
  --borde: rgba(19, 23, 29, 0.12);
  --acento: #FDC300;       /* amarillo del isologo: único acento de la página */
  --acento-prof: #0F6FB0;  /* azul del isologo, para números y enlaces */
  --ok: #22B37A;
  --ambar: #F5A524;
  --rojo: #E85D6A;
  --violeta: #5A4FCF;
  --teal: #1E9E8A;
  --tinte-cian: #E3ECF3;
  --tinte-menta: #E7EBE3;
  --tinte-lavanda: #ECEAF0;
  --tinte-arena: #FBF1CF;
  --tinte-coral: #F6E6DE;
  --grad: linear-gradient(90deg, #FDC300, #FF9F1C);
  --panel: #101720;
  --panel-2: #171F2B;
  --panel-borde: rgba(255, 255, 255, 0.10);
  --panel-txt: #EEF0F3;
  --panel-txt-2: #9AA3AF;
  --display: "Archivo", "Arial Narrow", "Segoe UI", sans-serif;
  --texto: "IBM Plex Sans", "Segoe UI", system-ui, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, "Cascadia Mono", Menlo, monospace;
  --radio: 14px;
  --radio-s: 8px;
  --ancho: 1180px;
  --gutter: clamp(16px, 4vw, 40px);
  --suave: cubic-bezier(.2, .7, .2, 1);
}

* { box-sizing: border-box; }
section[id], .lugar { scroll-margin-top: 76px; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--hielo);
  color: var(--tinta);
  font: 400 16px/1.65 var(--texto);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
h1, h2, h3 { font-family: var(--display); font-stretch: 112%; letter-spacing: -0.012em; line-height: 1.02; margin: 0; text-wrap: balance; }
h1 { font-size: clamp(34px, 5.4vw, 66px); font-weight: 800; }
h2 { font-size: clamp(27px, 3.7vw, 46px); font-weight: 800; }
h3 { font-size: clamp(19px, 2vw, 24px); font-weight: 700; }
p { margin: 0; }
a { color: inherit; }
b, strong { font-weight: 700; }
.num { font-family: var(--mono); font-variant-numeric: tabular-nums; }

.contenedor { width: min(var(--ancho), 100% - 2 * var(--gutter)); margin-inline: auto; position: relative; }
.seccion { padding-block: clamp(72px, 10vw, 140px); position: relative; }
.seccion-titulo { max-width: 22ch; }
.seccion-intro { max-width: 60ch; color: var(--tinta-2); font-size: clamp(17px, 1.4vw, 20px); margin-top: 20px; }
.ojal {
  display: inline-flex; align-items: center; gap: 10px;
  font: 600 12px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--tinta);
  margin-bottom: 22px;
}
.ojal::before { content: ""; width: 28px; height: 3px; background: var(--acento); }
/* lavados de color detrás de algunas secciones, en vez de un celeste plano */
.lavado { position: relative; }
.lavado::before { content: ""; position: absolute; inset: 0; pointer-events: none; }
#lugares.lavado::before { background: radial-gradient(45% 40% at 92% 10%, var(--tinte-arena), transparent 70%); }
#que-mide.lavado::before { background: radial-gradient(40% 45% at 6% 10%, var(--tinte-cian), transparent 70%); }
#para-quien.lavado::before { background: radial-gradient(45% 50% at 92% 12%, var(--tinte-arena), transparent 70%); }
#puesta-en-marcha.lavado::before { background: radial-gradient(40% 45% at 8% 85%, var(--tinte-cian), transparent 70%); }
#preguntas.lavado::before { background: radial-gradient(40% 40% at 95% 30%, var(--tinte-arena), transparent 70%); }
/* la segunda frase del titular va subrayada con un marcador amarillo */
.hero-texto .acento { background: linear-gradient(transparent 62%, var(--acento) 62%, var(--acento) 92%, transparent 92%); padding: 0 .06em; margin: 0 -.06em; }

/* botones píldora */
.boton {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 24px; border-radius: 999px; border: 1.5px solid transparent;
  font: 700 15px/1 var(--texto); text-decoration: none; cursor: pointer;
  transition: transform .18s var(--suave), background .18s, border-color .18s, box-shadow .18s;
}
.boton:hover { transform: translateY(-1px); }
.boton:focus-visible { outline: 3px solid rgba(253, 195, 0, 0.45); outline-offset: 2px; }
.boton-primario { background: var(--acento); color: var(--tinta); box-shadow: 0 8px 22px rgba(253, 195, 0, 0.30); }
.boton-primario:hover { background: linear-gradient(135deg, #10254A, #0A6FB5); box-shadow: 0 10px 28px rgba(10, 111, 181, 0.35), 0 0 0 4px rgba(253, 195, 0, 0.18); }
.boton-secundario { background: transparent; color: var(--tinta); border-color: rgba(11, 27, 51, 0.22); }
.boton-secundario:hover { border-color: var(--tinta); background: rgba(255, 255, 255, 0.5); }
.boton-claro { background: var(--acento); color: var(--tinta); }
.boton-claro:hover { background: var(--hielo-2); box-shadow: 0 0 0 4px rgba(253, 195, 0, 0.22); }
.boton-oscuro { color: #fff; border-color: rgba(255, 255, 255, .4); }
.boton-oscuro:hover { border-color: #fff; background: rgba(255, 255, 255, 0.06); }
.boton .flecha { transition: transform .18s var(--suave); }
.boton:hover .flecha { transform: translateX(3px); }

/* navegación */
.nav {
  position: sticky; top: 0; z-index: 40;
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  background: rgba(236, 234, 228, 0.78); border-bottom: 1px solid transparent;
  transition: border-color .2s ease, background .2s ease;
}
.nav.pegada { border-bottom-color: var(--borde); background: rgba(236, 234, 228, 0.93); }
.nav-int { display: flex; align-items: center; gap: 28px; height: 68px; }
.marca { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: 20px; letter-spacing: -0.01em; }
.marca-logo { display: block; height: 40px; width: auto; }
.marca-iso { display: block; width: 26px; height: 26px; }
.nav-links { display: flex; gap: 24px; margin-left: auto; }
.nav-links a { text-decoration: none; font-weight: 600; font-size: 14.5px; color: var(--tinta-2); position: relative; padding-block: 6px; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px; border-radius: 2px; background: var(--acento); transform: scaleX(0); transition: transform .2s var(--suave); }
.nav-links a:hover { color: var(--tinta); }
.nav-links a.act { color: var(--tinta); }
.nav-links a.act::after { transform: scaleX(1); }
.nav .boton { padding: 11px 18px; font-size: 14px; }
.menu-boton { display: none; }
@media (max-width: 900px) {
  .nav-int { gap: 12px; }
  .marca-logo { height: 32px; }
  .nav .boton { margin-left: auto; padding: 10px 14px; font-size: 13.5px; }
  .menu-boton {
    display: inline-flex; flex-direction: column; justify-content: center; gap: 5px; order: 3;
    width: 42px; height: 42px; padding: 0 10px; border-radius: 10px; border: 1px solid var(--borde);
    background: var(--nieve); cursor: pointer; flex: none;
  }
  .menu-boton span { display: block; height: 2px; border-radius: 2px; background: var(--tinta); transition: transform .2s var(--suave), opacity .2s; }
  .nav.abierto .menu-boton span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .nav.abierto .menu-boton span:nth-child(2) { opacity: 0; }
  .nav.abierto .menu-boton span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .nav-links {
    display: none; position: absolute; left: 0; right: 0; top: 68px;
    flex-direction: column; gap: 0; margin: 0; padding: 8px var(--gutter) 14px;
    background: rgba(236, 234, 228, 0.97); border-bottom: 1px solid var(--borde);
    box-shadow: 0 24px 40px -24px rgba(11, 27, 51, .3);
  }
  .nav.abierto .nav-links { display: flex; }
  .nav-links a { padding: 13px 4px; font-size: 16px; border-top: 1px solid var(--borde); }
  .nav-links a:first-child { border-top: 0; }
  .nav-links a::after { display: none; }
  .nav-links a.act { color: var(--acento-prof); }
}

/* hero */
.hero { padding-block: clamp(36px, 6vw, 80px) clamp(40px, 6vw, 90px); position: relative; overflow: hidden; }
.hero-fondo {
  position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(50% 45% at 90% 0%, rgba(253, 195, 0, 0.30), transparent 70%),
    radial-gradient(35% 30% at 0% 70%, rgba(15, 111, 176, 0.10), transparent 70%);
  -webkit-mask-image: linear-gradient(180deg, #000 0%, #000 45%, transparent 100%);
  mask-image: linear-gradient(180deg, #000 0%, #000 45%, transparent 100%);
}
.hero-texto { max-width: 18ch; }
.hero-sub { max-width: 58ch; color: var(--tinta-2); font-size: clamp(17px, 1.5vw, 21px); margin-top: 24px; }
.hero-acciones { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 34px; }
.hero-pruebas { list-style: none; margin: 26px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 22px; font-size: 14px; font-weight: 600; color: var(--tinta-2); }
.hero-pruebas li { display: inline-flex; align-items: center; gap: 8px; }
.hero-pruebas i { width: 18px; height: 18px; border-radius: 50%; background: var(--acento); position: relative; flex: none; }
.hero-pruebas i::after { content: ""; position: absolute; left: 6px; top: 3px; width: 4px; height: 8px; border: solid var(--tinta); border-width: 0 2px 2px 0; transform: rotate(45deg); }
.hero-monitor { margin-top: clamp(36px, 5vw, 60px); position: relative; }
.hero-bajo { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-top: 14px; flex-wrap: wrap; }
.capas { display: flex; gap: 8px; flex-wrap: wrap; align-items: center; }
.capas-titulo { font: 600 11px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--tinta-3); margin-right: 4px; }
.hero-cifras {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 12px;
  margin-top: 14px;
}
.cifra {
  background: var(--nieve); border: 1px solid var(--borde); border-radius: var(--radio-s);
  padding: 14px 16px; min-width: 0;
}
.cifra .v { font: 700 26px/1.1 var(--mono); letter-spacing: -0.02em; font-variant-numeric: tabular-nums; color: var(--acento-prof); }
.cifra .l { font-size: 11.5px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--tinta-3); margin-top: 4px; font-weight: 600; }
.cifra.vivo .v::after { content: ""; display: inline-block; width: 8px; height: 8px; border-radius: 50%; background: var(--ok); margin-left: 8px; vertical-align: middle; animation: latir 1.6s ease-in-out infinite; }
.cifra-spark canvas { display: block; width: 100%; height: 30px; }
@media (max-width: 600px) {
  .hero-texto { max-width: none; }
  .hero-bajo { display: block; }
  .capas-hero { flex-wrap: nowrap; overflow-x: auto; -webkit-overflow-scrolling: touch; scrollbar-width: none; padding-bottom: 4px; margin-inline: calc(-1 * var(--gutter)); padding-inline: var(--gutter); }
  .capas-hero::-webkit-scrollbar { display: none; }
  .capas-hero .capas-titulo { display: none; }
  .capas-hero .conmutador { flex: none; padding: 8px 12px; font-size: 12.5px; }
  .hero-cifras { grid-template-columns: 1fr 1fr; gap: 8px; }
  .cifra { padding: 10px 12px; }
  .cifra .v { font-size: 22px; }
  .cifra .l { font-size: 10px; letter-spacing: .06em; }
  .cifra-spark { grid-column: 1 / -1; }
  .scroll-pista { margin-top: 28px; }
}
@keyframes latir { 0%, 100% { opacity: .35; } 50% { opacity: 1; } }
.scroll-pista { display: inline-flex; align-items: center; gap: 10px; margin-top: 40px; color: var(--tinta-3); font: 600 12px/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.scroll-pista span { display: inline-block; width: 1px; height: 34px; background: var(--tinta-3); animation: gotear 1.8s ease-in-out infinite; transform-origin: top; }
@keyframes gotear { 0% { transform: scaleY(0); opacity: 0; } 40% { transform: scaleY(1); opacity: 1; } 100% { transform: scaleY(1) translateY(10px); opacity: 0; } }

/* conmutadores de capas: versión oscura (video) y clara (hero) */
.conmutador {
  display: inline-flex; align-items: center; gap: 8px; padding: 9px 14px; border-radius: 999px;
  border: 1.5px solid var(--panel-borde); background: transparent; color: var(--panel-txt);
  font: 600 13px/1 var(--texto); cursor: pointer; transition: background .15s, border-color .15s, transform .15s;
}
.conmutador:hover { transform: translateY(-1px); }
.conmutador:focus-visible { outline: 3px solid rgba(253, 195, 0, 0.45); outline-offset: 2px; }
.conmutador[aria-pressed="true"] { background: rgba(253, 195, 0, 0.16); border-color: rgba(253, 195, 0, 0.6); }
.conmutador i { width: 10px; height: 10px; border-radius: 3px; background: currentColor; opacity: .45; transition: opacity .15s, background .15s; }
.conmutador[aria-pressed="true"] i { opacity: 1; background: var(--acento); }
.conmutador.claro { border-color: rgba(11, 27, 51, 0.16); color: var(--tinta); background: var(--nieve); }
.conmutador.claro[aria-pressed="true"] { background: rgba(253, 195, 0, 0.12); border-color: rgba(253, 195, 0, 0.55); }
.conmutador.claro[data-capa="calor"][aria-pressed="true"] { background: rgba(245, 165, 36, 0.14); border-color: rgba(245, 165, 36, 0.6); }
.conmutador.claro[data-capa="calor"][aria-pressed="true"] i { background: var(--ambar); }

/* monitor: el marco donde viven los renders */
.monitor {
  position: relative; width: 100%; aspect-ratio: 16 / 9; max-width: 100%;
  border-radius: var(--radio); overflow: hidden; background: #D9D6CE;
  box-shadow: 0 30px 80px -30px rgba(19, 23, 29, 0.45), 0 0 0 1px rgba(19, 23, 29, 0.10) inset;
}
.monitor::after { content: ""; position: absolute; inset: 0; border-radius: inherit; pointer-events: none; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .5), inset 0 -40px 60px -50px rgba(11, 27, 51, .18); }
@media (max-width: 600px) {
  .monitor { aspect-ratio: 4 / 3; border-radius: 14px; }
  .pastilla { padding: 6px 9px; font-size: 11px; gap: 6px; }
  .monitor-pie { left: 8px; right: 8px; bottom: 8px; gap: 6px; }
  .tarjeta-monitor { right: 8px; top: 36px; width: 52%; padding: 8px 10px 6px; }
  .tarjeta-monitor canvas { height: 44px; }
}
.monitor canvas { display: block; width: 100%; height: 100%; }
.monitor video { display: block; width: 100%; height: 100%; object-fit: cover; background: #0B1B33; }
.monitor video + canvas { position: absolute; inset: 0; pointer-events: none; }
.monitor-pie {
  position: absolute; left: 12px; bottom: 12px; right: 12px; display: flex; gap: 8px; flex-wrap: wrap; pointer-events: none;
}
.pastilla {
  display: inline-flex; align-items: center; gap: 8px; padding: 7px 11px;
  background: rgba(11, 27, 51, 0.86); color: #fff; border-radius: 8px;
  font: 600 12px/1 var(--mono); font-variant-numeric: tabular-nums;
  backdrop-filter: blur(6px);
  opacity: 0; transform: translateY(6px); transition: opacity .3s ease, transform .3s var(--suave);
}
.pastilla.visible { opacity: 1; transform: none; }
.pastilla .k { color: var(--panel-txt-2); font-weight: 500; }
.pastilla.ok .v { color: #7FE3B8; }
.pastilla.acento .v { color: #FFD84D; }
.pastilla.ambar .v { color: #FFD08A; }
.tarjeta-monitor {
  position: absolute; right: 12px; top: 40px; width: min(260px, 46%);
  background: rgba(11, 27, 51, 0.86); border-radius: 10px; padding: 10px 12px 8px; color: #fff;
  backdrop-filter: blur(6px); pointer-events: none;
  opacity: 0; transform: translateY(-6px); transition: opacity .35s ease, transform .35s var(--suave);
}
.tarjeta-monitor.visible { opacity: 1; transform: none; }
.tm-titulo { font: 600 10.5px/1 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--panel-txt-2); margin-bottom: 8px; }
.tarjeta-monitor canvas { display: block; width: 100%; height: 56px; }

/* proceso: texto a la izquierda, monitor pegado a la derecha */
.proceso { padding-block: clamp(40px, 6vw, 80px) 0; }
.proceso-grilla { margin-top: 44px; display: grid; grid-template-columns: minmax(280px, 5fr) minmax(0, 7fr); gap: clamp(28px, 5vw, 80px); align-items: start; }
.pasos { display: flex; flex-direction: column; }
.paso { min-height: 78vh; display: flex; flex-direction: column; justify-content: center; padding-block: 8vh; padding-left: 22px; position: relative; opacity: .38; transition: opacity .3s ease; }
.paso::before { content: ""; position: absolute; left: 0; top: 50%; height: 0; width: 3px; background: var(--acento); transform: translateY(-50%); transition: height .45s var(--suave); }
.paso.activo { opacity: 1; }
.paso.activo::before { height: 64%; }
.paso:first-child { min-height: 60vh; padding-top: 0; justify-content: flex-start; }
.paso:first-child::before { top: 0; transform: none; }
.paso-num { font: 600 13px/1 var(--mono); color: var(--acento-prof); letter-spacing: .1em; margin-bottom: 18px; }
.paso h3 { font-size: clamp(24px, 2.7vw, 34px); }
.paso p { margin-top: 16px; color: var(--tinta-2); font-size: 17px; max-width: 46ch; }
.paso .nota { margin-top: 18px; font-size: 15px; color: var(--tinta-2); max-width: 46ch; }
.paso .nota::before { content: ""; display: block; width: 28px; height: 3px; background: var(--acento); margin-bottom: 10px; }
.proceso-pegado { position: sticky; top: calc(68px + 4vh); }
@media (max-width: 900px) {
  .proceso-grilla { grid-template-columns: 1fr; }
  .proceso-pegado { order: -1; top: 68px; z-index: 5; background: var(--hielo); padding-block: 8px; }
  .paso { min-height: 52vh; padding-block: 4vh; }
  .paso:first-child { min-height: 40vh; }
}

/* lugares: un render por sección, con las cajas que aparecen al desplazar */
.lugares { padding-block: clamp(60px, 8vw, 120px) 0; position: relative; }
.lugar { height: 175vh; position: relative; }
.lugares .contenedor + .lugar { margin-top: 36px; }
.lugar .monitor { aspect-ratio: 2 / 1; max-height: calc(100vh - 260px); background: #D9D6CE; }
.lugar-pin { position: sticky; top: calc(68px + 2vh); }
.lugar-int {
  display: grid; grid-template-columns: minmax(0, 1fr) auto; column-gap: 24px; row-gap: 0;
  grid-template-areas: "titulo datos" "texto datos" "monitor monitor" "barra barra" "fase fase";
  align-items: end;
}
.lugar-titulo { grid-area: titulo; font-size: clamp(22px, 2.4vw, 30px); }
.lugar-texto { grid-area: texto; color: var(--tinta-2); max-width: 52ch; margin-top: 6px; margin-bottom: 14px; }
.lugar-datos { grid-area: datos; display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 14px; }
.lugar-int .monitor { grid-area: monitor; }
.lugar-int .barra-progreso { grid-area: barra; }
.lugar-int .fase { grid-area: fase; }
.dato { background: var(--nieve); border: 1px solid var(--borde); border-radius: 10px; padding: 10px 14px; min-width: 120px; flex: 1 1 auto; }
.dato .v { font: 600 22px/1.1 var(--mono); font-variant-numeric: tabular-nums; color: var(--acento-prof); }
.dato .l { font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: var(--tinta-3); font-weight: 600; margin-top: 3px; }
.barra-progreso { height: 3px; background: rgba(11, 27, 51, 0.08); border-radius: 3px; margin-top: 12px; overflow: hidden; }
.barra-progreso i { display: block; height: 100%; width: 0; background: var(--acento); transition: width .1s linear; }
.fase { margin-top: 8px; font: 600 11px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--tinta-3); display: flex; align-items: center; gap: 8px; min-height: 12px; }
.fase::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--acento); animation: latir 1.4s ease-in-out infinite; }
.fase:empty { visibility: hidden; }
@media (max-width: 900px) { .lugar { height: 150vh; } }
@media (max-width: 600px) {
  .lugar { height: 140vh; }
  .lugar-pin { top: 68px; padding-top: 10px; }
  .lugar-int { grid-template-columns: 1fr; column-gap: 0; grid-template-areas: "titulo" "monitor" "datos" "barra" "fase" "texto"; align-items: start; }
  .lugar-titulo { margin-bottom: 10px; }
  .lugar-datos { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin: 10px 0 0; }
  .lugar-int .barra-progreso { margin-top: 10px; }
  .lugar-texto { font-size: 14px; margin: 10px 0 0; }
  .dato { min-width: 0; padding: 8px 10px; }
  .dato .v { font-size: 19px; }
  .dato .l { font-size: 9.5px; letter-spacing: .04em; }
}

/* video real */
.video-real { background: linear-gradient(180deg, #08122A 0%, var(--panel) 45%, #0E1D3A 100%); color: var(--panel-txt); overflow: hidden; }
.video-real::before { content: ""; position: absolute; inset: 0; pointer-events: none; background: radial-gradient(40% 45% at 85% 15%, rgba(253, 195, 0, 0.22), transparent 70%), radial-gradient(35% 40% at 10% 90%, rgba(90, 79, 207, 0.22), transparent 70%); }
.video-real .ojal { color: #FFD84D; }
.video-real .seccion-intro { color: var(--panel-txt-2); }
.video-grilla { display: grid; grid-template-columns: minmax(0, 8fr) minmax(260px, 4fr); gap: 24px; margin-top: 40px; align-items: start; }
.video-marco { position: relative; border-radius: var(--radio); overflow: hidden; background: #000; aspect-ratio: 16 / 9; box-shadow: 0 30px 80px -30px rgba(0, 0, 0, .8), 0 0 0 1px rgba(255, 255, 255, .08); }
.video-marco video { display: block; width: 100%; height: 100%; object-fit: cover; }
.video-marco canvas { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.video-controles { margin-top: 14px; }
.lado-video { display: flex; flex-direction: column; gap: 12px; }
.tarjeta-p { background: rgba(22, 40, 74, 0.85); border: 1px solid var(--panel-borde); border-radius: 14px; padding: 16px 18px; }
.tarjeta-p h4 { margin: 0 0 10px; font: 700 11.5px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--panel-txt-2); }
.fila-z { display: grid; grid-template-columns: 9px 1fr 34px; align-items: center; gap: 6px 10px; padding: 8px 0; border-top: 1px solid var(--panel-borde); font-size: 14px; }
.fila-z:first-of-type { border-top: 0; }
.fila-z .pto { width: 9px; height: 9px; border-radius: 3px; }
.fila-z .n { min-width: 0; line-height: 1.25; }
.fila-z .t { font: 500 11px var(--mono); color: var(--panel-txt-2); }
.fila-z .v { font: 700 15px var(--mono); font-variant-numeric: tabular-nums; text-align: right; }
.fila-z .barra { grid-column: 2 / 4; height: 5px; border-radius: 3px; background: rgba(255, 255, 255, .08); overflow: hidden; }
.fila-z .barra i { display: block; height: 100%; width: 0; border-radius: 3px; transition: width .5s var(--suave); }
.personas-vivas { display: flex; flex-wrap: wrap; gap: 6px; }
.persona-chip { display: inline-flex; align-items: center; gap: 6px; padding: 5px 9px; border-radius: 7px; background: rgba(255, 255, 255, 0.06); font: 600 12px var(--mono); font-variant-numeric: tabular-nums; }
.persona-chip.en-zona { background: rgba(34, 179, 122, 0.18); color: #9FF0C9; }
.nota-clip { font-size: 13px; color: var(--panel-txt-2); }
@media (max-width: 900px) { .video-grilla { grid-template-columns: 1fr; } }

/* qué mide */
.metricas { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 14px; margin-top: 44px; }
.metrica { background: var(--nieve); border: 1px solid var(--borde); border-radius: var(--radio); padding: 20px 20px 22px; border-top: 3px solid var(--acento); }
.metrica b { display: block; font-family: var(--display); font-size: 19px; letter-spacing: -.01em; margin-bottom: 8px; }
.metrica p { color: var(--tinta-2); font-size: 14.5px; }
.etapas { margin-top: 28px; background: var(--nieve); border: 1px solid var(--borde); border-radius: var(--radio); padding: 22px 24px 24px; }
.etapas-cab { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; flex-wrap: wrap; margin-bottom: 18px; }
.etapas-cab b { font-family: var(--display); font-stretch: 112%; font-size: 20px; letter-spacing: -.01em; }
.etapas-cab span { font-size: 13.5px; color: var(--tinta-3); }
.etapas-lista { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; position: relative; }
.etapas-lista::before { content: ""; position: absolute; left: 14px; right: 14px; top: 14px; height: 2px; background: var(--borde); }
.etapas-lista li { position: relative; padding-top: 42px; min-width: 0; }
.etapas-lista .n { position: absolute; left: 0; top: 0; width: 30px; height: 30px; border-radius: 50%; background: var(--acento); color: var(--tinta); font: 600 12px/30px var(--mono); text-align: center; box-shadow: 0 0 0 4px var(--nieve); }
.etapas-lista li:nth-child(2) .n { background: var(--tinta); color: var(--acento); }
.etapas-lista li:nth-child(3) .n { background: var(--acento-prof); color: #fff; }
.etapas-lista b { display: block; font-family: var(--display); font-stretch: 108%; font-size: 17px; margin-bottom: 6px; }
.etapas-lista p { font-size: 14px; color: var(--tinta-2); }
@media (max-width: 700px) {
  .etapas-lista { grid-template-columns: 1fr; gap: 16px; }
  .etapas-lista::before { left: 14px; right: auto; top: 14px; bottom: 14px; width: 2px; height: auto; }
  .etapas-lista li { padding: 0 0 0 46px; }
}

/* funciones */
.funciones { background: var(--hielo-2); }
.funciones-grilla { display: grid; grid-template-columns: repeat(auto-fit, minmax(270px, 1fr)); gap: 16px; margin-top: 48px; }
.funcion { background: var(--nieve); border: 1px solid var(--borde); border-radius: var(--radio); padding: 26px 26px 28px; display: flex; flex-direction: column; gap: 12px; transition: transform .25s var(--suave), box-shadow .25s, border-color .25s; }
.funcion:hover { transform: translateY(-4px); box-shadow: 0 24px 40px -24px rgba(19, 23, 29, .35); border-color: var(--acento); }
.funcion .ico { width: 44px; height: 44px; border-radius: 12px; background: rgba(253, 195, 0, 0.28); display: grid; place-items: center; color: var(--tinta); }
.funcion .ico svg { width: 22px; height: 22px; }
.funcion h3 { font-size: 20px; }
.funcion p { color: var(--tinta-2); font-size: 15px; }

/* panel / analítica */
.analitica { background: var(--hielo-2); }
.panel-mock { margin-top: 44px; background: var(--panel); color: var(--panel-txt); border-radius: var(--radio); overflow: hidden; box-shadow: 0 40px 100px -40px rgba(11, 27, 51, .5); border: 1px solid rgba(255, 255, 255, .06); }
.panel-barra { display: flex; align-items: center; gap: 22px; padding: 14px 22px; border-bottom: 1px solid var(--panel-borde); background: #0B1119; flex-wrap: wrap; }
.panel-barra .marca { font-size: 17px; color: #fff; }
.panel-barra .marca-iso { width: 24px; height: 24px; }
.panel-tabs { display: flex; gap: 4px; margin-left: auto; flex-wrap: wrap; }
.panel-tabs span { padding: 8px 12px; font-size: 13px; font-weight: 600; color: var(--panel-txt-2); border-bottom: 2px solid transparent; }
.panel-tabs span.act { color: #fff; border-bottom-color: var(--acento); }
.panel-cuerpo { padding: 22px; display: grid; gap: 16px; grid-template-columns: repeat(12, 1fr); }
.p-kpis { grid-column: span 12; display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 12px; }
.p-kpi { background: var(--panel-2); border: 1px solid var(--panel-borde); border-radius: 12px; padding: 14px 16px; }
.p-kpi .v { font: 600 28px/1.1 var(--mono); letter-spacing: -.02em; font-variant-numeric: tabular-nums; color: var(--acento); }
.p-kpi .v small { font-size: 14px; color: var(--panel-txt-2); font-weight: 500; }
.p-kpi .l { font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: var(--panel-txt-2); margin-top: 5px; font-weight: 600; }
.p-caja { background: var(--panel-2); border: 1px solid var(--panel-borde); border-radius: 12px; padding: 16px 18px; min-width: 0; }
.p-caja h4 { margin: 0 0 12px; font-size: 14px; font-weight: 700; color: #fff; }
.p-caja h4 small { font-weight: 500; color: var(--panel-txt-2); margin-left: 8px; font-size: 12px; }
.p-franjas { grid-column: span 7; }
.p-rank { grid-column: span 5; }
.p-tipos { grid-column: span 5; }
.p-stands { grid-column: span 7; }
.p-franjas canvas { display: block; width: 100%; height: 220px; }
.leyenda { display: flex; gap: 16px; font-size: 12px; color: var(--panel-txt-2); margin-top: 8px; }
.leyenda i { display: inline-block; width: 10px; height: 10px; border-radius: 3px; margin-right: 6px; vertical-align: -1px; }
.rank { display: flex; flex-direction: column; gap: 10px; }
.rank div { display: grid; grid-template-columns: 22px 1fr 38% 52px; align-items: center; gap: 10px; font-size: 13.5px; }
.rank .pos { font: 700 11px var(--mono); color: var(--panel-txt-2); }
.rank .bar { height: 7px; border-radius: 4px; background: rgba(255, 255, 255, .08); overflow: hidden; }
.rank .bar i { display: block; height: 100%; width: 0; background: var(--acento); border-radius: 4px; transition: width 1.1s var(--suave); }
.rank .val { font: 600 13px var(--mono); text-align: right; font-variant-numeric: tabular-nums; }
.apilada { display: flex; height: 14px; border-radius: 7px; overflow: hidden; background: rgba(255, 255, 255, .08); }
.apilada i { display: block; height: 100%; width: 0; transition: width 1.1s var(--suave); }
.apilada-leyenda { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 16px; margin-top: 12px; font-size: 13px; }
.apilada-leyenda div { display: flex; align-items: center; gap: 8px; }
.apilada-leyenda i { width: 10px; height: 10px; border-radius: 3px; flex: none; }
.apilada-leyenda b { margin-left: auto; font: 600 13px var(--mono); }
.tabla { width: 100%; border-collapse: collapse; font-size: 13.5px; }
.tabla th { text-align: left; font: 600 11px var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--panel-txt-2); padding: 6px 8px 8px 0; border-bottom: 1px solid var(--panel-borde); }
.tabla td { padding: 9px 8px 9px 0; border-bottom: 1px solid var(--panel-borde); }
.tabla td.n { font: 600 13.5px var(--mono); text-align: right; font-variant-numeric: tabular-nums; }
.tabla th.n { text-align: right; }
.tabla tr:last-child td { border-bottom: 0; }
.tabla tbody tr { transition: background .15s; }
.tabla tbody tr:hover { background: rgba(255, 255, 255, .04); }
.relato { grid-column: span 12; background: var(--panel-2); border: 1px solid var(--panel-borde); border-radius: 12px; padding: 16px 18px; font-size: 15px; line-height: 1.65; color: var(--panel-txt); }
.relato b { color: #fff; }
.panel-nota { font-size: 12.5px; color: var(--tinta-3); margin-top: 12px; }
@media (max-width: 900px) { .p-franjas, .p-rank, .p-tipos, .p-stands { grid-column: span 12; } }

/* para quién */
.publicos { display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 14px; margin-top: 44px; }
.publico { background: var(--nieve); border: 1px solid var(--borde); border-radius: 14px; padding: 22px 20px 20px; display: flex; flex-direction: column; gap: 10px; }
.publico h3 { font-size: 19px; }
.publico p { color: var(--tinta-2); font-size: 14.5px; flex: 1; }
.publico-metrica { font: 600 11px/1.5 var(--mono); letter-spacing: .04em; color: var(--acento-prof); padding-top: 10px; border-top: 1px solid var(--borde); }
.publico { border-top: 3px solid var(--acento); }

/* números honestos */
.precision { background: var(--hielo-2); }
.honesto-grilla { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 32px 40px; margin-top: 48px; }
.honesto h3 { font-size: 20px; margin-bottom: 10px; }
.honesto p { color: var(--tinta-2); font-size: 15px; }
.honesto .glifo { font: 600 30px/1 var(--mono); color: var(--acento-prof); margin-bottom: 14px; letter-spacing: -.03em; }

/* puesta en marcha */
.marcha-grilla { display: grid; grid-template-columns: minmax(0, 7fr) minmax(280px, 5fr); gap: clamp(28px, 5vw, 64px); margin-top: 44px; align-items: start; }
.linea-tiempo { list-style: none; margin: 0; padding: 0; counter-reset: paso; display: flex; flex-direction: column; }
.linea-tiempo li { counter-increment: paso; position: relative; padding: 0 0 30px 60px; }
.linea-tiempo li::before { content: counter(paso, decimal-leading-zero); position: absolute; left: 0; top: 0; width: 40px; height: 40px; border-radius: 50%; background: var(--tinta); color: var(--acento); font: 600 13px/40px var(--mono); text-align: center; }
.linea-tiempo li::after { content: ""; position: absolute; left: 19px; top: 44px; bottom: 6px; width: 2px; background: linear-gradient(180deg, rgba(11, 27, 51, .2), rgba(11, 27, 51, .05)); }
.linea-tiempo li:last-child::after { display: none; }
.linea-tiempo b { display: block; font-family: var(--display); font-size: 21px; letter-spacing: -.01em; margin-top: 7px; }
.linea-tiempo p { color: var(--tinta-2); margin-top: 8px; max-width: 50ch; }
.requisitos { background: var(--nieve); border: 1px solid var(--borde); border-radius: var(--radio); padding: 24px 24px 26px; position: sticky; top: 90px; }
.requisitos h3 { font-size: 20px; margin-bottom: 8px; }
.requisitos ul { list-style: none; margin: 0; padding: 0; }
.requisitos li { padding: 12px 0; border-top: 1px solid var(--borde); display: flex; flex-direction: column; gap: 2px; }
.requisitos li:first-child { border-top: 0; }
.requisitos li b { font-size: 15px; }
.requisitos li span { font-size: 13.5px; color: var(--tinta-3); }
@media (max-width: 900px) { .marcha-grilla { grid-template-columns: 1fr; } .requisitos { position: static; } }

/* preguntas */
.faq { max-width: 820px; margin-top: 40px; display: flex; flex-direction: column; }
.faq details { border-top: 1px solid var(--borde); }
.faq details:last-child { border-bottom: 1px solid var(--borde); }
.faq summary { list-style: none; cursor: pointer; padding: 22px 0; display: flex; justify-content: space-between; align-items: center; gap: 20px; font: 700 clamp(17px, 1.6vw, 21px)/1.3 var(--display); letter-spacing: -.01em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font: 400 26px/1 var(--mono); color: var(--acento-prof); transition: transform .2s var(--suave); flex: none; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq summary:focus-visible { outline: 3px solid rgba(253, 195, 0, 0.45); outline-offset: 4px; border-radius: 6px; }
.faq .resp { padding: 0 0 24px; color: var(--tinta-2); max-width: 66ch; animation: desplegar .3s var(--suave); }
@keyframes desplegar { from { opacity: 0; transform: translateY(-4px); } to { opacity: 1; transform: none; } }

/* cierre */
.cierre { background: var(--tinta); color: #fff; overflow: hidden; }
.cierre { background: var(--panel); }
.cierre-fondo { position: absolute; inset: 0; pointer-events: none; background: radial-gradient(45% 55% at 88% 40%, rgba(253, 195, 0, 0.16), transparent 70%), radial-gradient(30% 40% at 10% 95%, rgba(15, 111, 176, 0.22), transparent 70%); }
.cierre .ojal { color: #FFD84D; }
.cierre h2 { max-width: 20ch; }
.cierre p { color: #B5BCC6; max-width: 56ch; margin-top: 20px; font-size: 18px; }
.cierre-acciones { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 32px; }
.pie::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 3px; background: var(--grad); border-radius: 0 0 3px 3px; }
.pie { padding-block: 28px; font-size: 13.5px; color: var(--tinta-3); display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.pie a { text-decoration: none; }

/* contacto directo en el cierre */
.contacto-directo { display: flex; gap: 28px; flex-wrap: wrap; margin-top: 28px; }
.contacto-directo a { display: inline-flex; flex-direction: column; gap: 3px; text-decoration: none; }
.contacto-directo .k { font: 600 11px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: #FFD84D; display: inline-flex; align-items: center; }
.contacto-directo .v { font: 600 16px/1.3 var(--texto); color: #fff; }
.contacto-directo a:hover .v { text-decoration: underline; }
.ico-wa { width: 20px; height: 20px; flex: none; }
.ico-wa.chico { width: 14px; height: 14px; vertical-align: -2px; margin-right: 5px; }
.boton-wa { background: #fff; color: var(--tinta); border-color: rgba(11, 27, 51, 0.16); }
.boton-wa:hover { border-color: #27B43E; box-shadow: 0 0 0 4px rgba(37, 211, 102, 0.22); }
.boton-oscuro .ico-wa { filter: drop-shadow(0 0 0 transparent); }

/* ventana "Pedir una demo" */
.velo { position: fixed; inset: 0; z-index: 100; background: rgba(19, 23, 29, 0.6); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); display: grid; place-items: center; padding: 16px; overflow-y: auto; animation: velo-entra .2s ease; }
.velo[hidden] { display: none; }
@keyframes velo-entra { from { opacity: 0; } to { opacity: 1; } }
.ventana { position: relative; width: min(880px, 100%); background: var(--nieve); border-radius: 22px; padding: clamp(22px, 4vw, 36px); box-shadow: 0 40px 100px -30px rgba(11, 27, 51, 0.5); animation: ventana-entra .25s var(--suave); max-height: calc(100vh - 32px); overflow-y: auto; }
@keyframes ventana-entra { from { opacity: 0; transform: translateY(14px) scale(.98); } to { opacity: 1; transform: none; } }
.ventana .cerrar { position: absolute; top: 14px; right: 14px; width: 38px; height: 38px; border-radius: 50%; border: 1px solid var(--borde); background: var(--hielo-2); color: var(--tinta-2); font: 400 24px/1 var(--mono); cursor: pointer; display: grid; place-items: center; }
.ventana .cerrar:hover { background: var(--hielo); color: var(--tinta); }
.ventana .cerrar:focus-visible { outline: 3px solid rgba(253, 195, 0, 0.45); outline-offset: 2px; }
.ventana-cab { padding-right: 44px; }
.ventana-cab .ojal { margin-bottom: 12px; }
.ventana-cab h3 { font-size: clamp(24px, 3vw, 32px); }
.ventana-cab p { color: var(--tinta-2); margin-top: 8px; }
.ventana-cuerpo { display: grid; grid-template-columns: minmax(0, 7fr) minmax(220px, 4fr); gap: 28px; margin-top: 24px; align-items: start; }
.ventana-cuerpo[hidden] { display: none; }
.campos { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.campos label { display: flex; flex-direction: column; gap: 6px; font-size: 13px; font-weight: 600; color: var(--tinta-2); }
.campos label.ancho { grid-column: 1 / -1; }
.campos input, .campos select, .campos textarea { font: 400 15px/1.4 var(--texto); color: var(--tinta); background: var(--hielo-2); border: 1.5px solid var(--borde); border-radius: 10px; padding: 11px 13px; width: 100%; transition: border-color .15s, background .15s; }
.campos textarea { resize: vertical; min-height: 78px; }
.campos input:focus, .campos select:focus, .campos textarea:focus { outline: none; border-color: var(--acento); background: #fff; box-shadow: 0 0 0 4px rgba(253, 195, 0, 0.16); }
.campos .hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.ventana .error { margin-top: 12px; font-size: 13.5px; color: var(--rojo); font-weight: 600; }
.ventana .error[hidden] { display: none; }
.ventana-acciones { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 18px; }
.nota-form { font-size: 12.5px; color: var(--tinta-3); margin-top: 12px; }
.ventana-lado { background: var(--hielo-2); border: 1px solid var(--borde); border-radius: 14px; padding: 18px 18px 16px; }
.ventana-lado h4 { margin: 0 0 12px; font: 700 11.5px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--tinta-3); }
.contacto-fila { display: flex; flex-direction: column; gap: 2px; padding: 10px 0; border-top: 1px solid var(--borde); text-decoration: none; }
.contacto-fila:first-of-type { border-top: 0; padding-top: 0; }
.contacto-fila .k { font: 600 11px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--acento-prof); display: inline-flex; align-items: center; }
.contacto-fila .v { font-size: 15px; font-weight: 600; color: var(--tinta); word-break: break-all; }
.contacto-fila:hover .v { text-decoration: underline; }
.ventana-pie { font-size: 12.5px; color: var(--tinta-3); margin-top: 12px; padding-top: 12px; border-top: 1px solid var(--borde); }
.ventana-gracias { text-align: center; padding: 28px 8px 8px; }
.ventana-gracias[hidden] { display: none; }
.ventana-gracias .tilde { width: 56px; height: 56px; border-radius: 50%; background: rgba(34, 179, 122, 0.14); color: var(--ok); font: 700 26px/56px var(--mono); margin: 0 auto 16px; }
.ventana-gracias h3 { font-size: 24px; }
.ventana-gracias p { color: var(--tinta-2); margin: 10px auto 22px; max-width: 46ch; }
.ventana-gracias a { color: var(--acento-prof); font-weight: 600; }
@media (max-width: 720px) { .ventana-cuerpo { grid-template-columns: 1fr; } .campos { grid-template-columns: 1fr; } }

/* teléfono: las tarjetas van en filas que se deslizan, no una debajo de la otra */
.desliza { display: none; }
@media (max-width: 600px) {
  .metricas, .funciones-grilla, .publicos {
    display: flex; gap: 12px; overflow-x: auto; -webkit-overflow-scrolling: touch;
    margin-inline: calc(-1 * var(--gutter)); padding: 4px var(--gutter) 10px; scrollbar-width: none;
  }
  .metricas::-webkit-scrollbar, .funciones-grilla::-webkit-scrollbar, .publicos::-webkit-scrollbar { display: none; }
  .metricas > *, .funciones-grilla > *, .publicos > * { flex: 0 0 min(78%, 300px); opacity: 1 !important; transform: none !important; }
  .metricas { margin-top: 28px; }
  .funciones-grilla, .publicos { margin-top: 32px; }
  .funcion { padding: 20px 20px 22px; }
  .desliza { display: block; font: 600 11px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--tinta-3); margin-top: 4px; }
  .etapas { margin-top: 20px; padding: 18px 18px 20px; }
  .honesto-grilla { grid-template-columns: 1fr 1fr; gap: 22px 16px; margin-top: 32px; }
  .honesto .glifo { font-size: 22px; margin-bottom: 8px; }
  .honesto h3 { font-size: 17px; }
  .honesto p { font-size: 14px; }
  .panel-mock { margin-top: 28px; }
  .panel-cuerpo { padding: 14px; gap: 12px; }
  .p-kpis { grid-template-columns: repeat(3, 1fr); gap: 8px; }
  .p-kpi { padding: 10px 10px; }
  .p-kpi .v { font-size: 20px; }
  .p-kpi .l { font-size: 9.5px; letter-spacing: .05em; }
  .p-stands, .p-tipos { display: none; }
  .p-franjas canvas { height: 170px; }
  .relato { font-size: 14px; }
  .marcha-grilla { margin-top: 28px; }
  .linea-tiempo li { padding: 0 0 22px 52px; }
  .linea-tiempo li::before { width: 36px; height: 36px; line-height: 36px; left: 0; }
  .linea-tiempo li::after { left: 17px; }
  .linea-tiempo b { font-size: 19px; }
  .faq { margin-top: 24px; }
  .faq summary { padding: 16px 0; }
}

/* aparición suave al desplazar (siempre legible: solo se atenúa, no desaparece) */
.aparece { opacity: .45; transform: translateY(10px); transition: opacity .6s ease, transform .6s var(--suave); }
.aparece.visto { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .aparece { opacity: 1; transform: none; transition: none; }
  .fase::before, .cifra.vivo .v::after, .scroll-pista span { animation: none; }
}